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Unibet’s Maria Rebrands and Launches Revamped Site in Mid-February

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Unibet’s Maria Rebrands and Launches Revamped Site in Mid-February

Online gambling operator Unibet announced today that it’s to launch an version that is overhauled of online video gaming brand Maria later on this month. The organization said that the overhaul would include a fully responsive front-end web site as well as a brand tonality that is new. Thus, the it will be diversified in a bid to be a little more attractive to both female and male gambling clients.

Unibet purchased Maria Holdings Ltd. back in 2007 for the total amount of £54 million. It will now be rebranded as Maria Casino in every the markets it operates by mid-February. The launch is always to occur in three stages. The overhauled internet site went go on February 8 in Estonia. It really is to be launched in the UK on February 15 and certainly will get are now living in Denmark, Finland, holland, Norway, and Sweden the next day.

What is more, it will move its providing from online bingo to casino games since the latter have turned out to be popular among gambling customers. Thus, the brand name should be able to target both male and female players.

The casino that is online is going to be offered across all available stations. The Maria Casino internet site will have its branding and logo revamped. Brand New personalization features and dashboard will be introduced. Dersim Sylwan, Head of advertising for Maria, explained that although the website can be one ‘with a feminine touch,’ they are now aiming at expanding their client base such that it consist of both male and female gambling customers.


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